Home.HeaderGraphic2.png
StepTwoMedia_Logo_WhiteBlue.png
NumberedBoxConstraint.png

Have you been down this road before?

01

Have you undertaken video production before and were unsatisfied with the results?

 

Do any of these statements hit a little too close to home?

Step One: Have a great brand.

GreenRiver2_edited.png

"My video didn’t produce results."

 

At the end of the day it didn’t change my sales and was a waste of money

NumberedBoxConstraint.png

How do you make someone go "Woah" instead?

02

Woah_SpeechBubble_edited.png

How do you make someone go "Woah" instead?

Step Two Media believes in the power of creative story telling
But how do you know what the right story is?

At Step Two Media we believe that one hour in Pre-Production is worth a dozen in post, so we take the time to understand not only your project, but also your customers, your competitors and your goals. Using our research driven method we endeavor to create the best possible production in a streamlined yet creatively free process.

 

We’ll work with you to understand everything we need to know to create the most eye catching, heart pumping video you could dream of. 

So where do we start? With the Hero, Help, Hub method.

np_waves_155994_000000.png
Shapetext1.png

"My video didn’t stand ou​t."

 

I pictured it was going to be amazing but it ended up the same as everything else out there

Shapetext2.png
np_pattern_2366613_000000.png
np_shape_3244962_000000_edited_edited_ed
Shapetext3.png

"No one watched my video​."

 

It didn’t engage with my audience nearly as much as I was hoping it would

Utilising this method involves categorising your content into one of the three categories.

Hero_Container.png

Hero

 

A Hero video creates awareness, it goes big, and it puts eyeballs on your brand. It’s highly polished and well produced, it’s your Superbowl moment that is going to get people talking. 

Help_Container.png

Help

 

A Help video answers questions your audience may have and doesn’t push your brand directly, it’s about offering reliable and quality information to your audience that they’ll learn from and share to others. 

Hub_Container.png

Hub

 

Hub videos are the videos your subscribers come looking for day after day. Aimed at those who are past the initial awareness phase and want to learn more about what you’re offering.

Developed at YoutTube, the Hero, Help, Hub model can be used to stand out in a noisy market by providing your audience with relevant, valuable content that will Inspire, Educate, and Entertain.

Want to learn more about our approach to finding the right story for your brand?

 

Read our step by step guide to reaching the right audience

np_planet_1143481_000000.png
Red_ABshape.png
NumberedBoxConstraint.png

Hero, Help, Hub.

03

Client Logos Greyscale.png
NumberedBoxConstraint.png

A case study

04

A Day at Sydney Zoo

Sydney Zoo opened in 2019 as a brand new tourism destination in the greater Sydney region. The brand was new and didn’t have an existing customer base yet so we went the Hero video approach, documenting a day at the zoo through the eyes of significant local Australians.

Shadow_edited.png
np_brain_2023630_000000_edited.png

Emotionally driven,captures the imagination with a playful spirit

Eye_edited.png

Attention grabbing, this video connected with 1 million+ viewers

Scale_edited.png

Large in scale, required the seamless coordination of both celebrities and snakes

Orange Gradient.jpg
NumberedBoxConstraint.png

The Production Process

05

01

np_plan_1002245_FFFFFF.png

Pre-Production

Research, collaboration and ideation embodies this stage of the process. We’ll work alongside you to figure out how best to speak to your customers, what their challenges are and what makes their hearts sing! After we’ve got a full picture of who we’re speaking to you, we’ll start coming up with what to say to them. You’ll receive a full pitch with storyboards that we will hone down together until we’re both happy to move onto the next stage.

Orange Gradient.jpg

02

np_film-camera_1211689_FFFFFF.png

 Production 

Utilising collective decades of experience we will source the best suited team of highly talented, highly creative professionals for your project. We know the value of good craftsmanship and we take pride in our fields which you’ll see in action on set. You’re in safe hands with the Step Two team.

Orange Gradient.jpg

03

np_clip-editing-montage_2706667_FFFFFF.p

Post-Production

This is where we put all the pieces together to create something special. We’ll deliver, on time, the idea we came up with together. Collaborating with two free rounds of changes we’ll hone it to perfection until it’s ready for release.

np_space_1685743_000000.png

Ready to take the next step?

 

Want to take your video content to the next level? Let’s get the ball rolling!

About_Redblob.png
np_waves_155994_000000.png
About_Greenblob.png
GreyAbstract_edited_edited.png

Select your type of video

Where do you want to see your content playing?

What’s your budget for the project?

Tell us about your project.