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Have you been down this road before?
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Have you undertaken video production before and were unsatisfied with the results?
Do any of these statements hit a little too close to home?
Step One: Have a great brand.
"My video didn’t produce results."
At the end of the day it didn’t change my sales and was a waste of money
How do you make someone go "Woah" instead?
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How do you make someone go "Woah" instead?
Step Two Media believes in the power of creative story telling
But how do you know what the right story is?
At Step Two Media we believe that one hour in Pre-Production is worth a dozen in post, so we take the time to understand not only your project, but also your customers, your competitors and your goals. Using our research driven method we endeavor to create the best possible production in a streamlined yet creatively free process.
We’ll work with you to understand everything we need to know to create the most eye catching, heart pumping video you could dream of.
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So where do we start? With the Hero, Help, Hub method.
"My video didn’t stand ou​t."
I pictured it was going to be amazing but it ended up the same as everything else out there
"No one watched my video​."
It didn’t engage with my audience nearly as much as I was hoping it would
Utilising this method involves categorising your content into one of the three categories.
Hero
A Hero video creates awareness, it goes big, and it puts eyeballs on your brand. It’s highly polished and well produced, it’s your Superbowl moment that is going to get people talking.
Help
A Help video answers questions your audience may have and doesn’t push your brand directly, it’s about offering reliable and quality information to your audience that they’ll learn from and share to others.
Hub
Hub videos are the videos your subscribers come looking for day after day. Aimed at those who are past the initial awareness phase and want to learn more about what you’re offering.
Developed at YoutTube, the Hero, Help, Hub model can be used to stand out in a noisy market by providing your audience with relevant, valuable content that will Inspire, Educate, and Entertain.
Want to learn more about our approach to finding the right story for your brand?
Read our step by step guide to reaching the right audience
Hero, Help, Hub.
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A case study
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A Day at Sydney Zoo
Sydney Zoo opened in 2019 as a brand new tourism destination in the greater Sydney region. The brand was new and didn’t have an existing customer base yet so we went the Hero video approach, documenting a day at the zoo through the eyes of significant local Australians.
Emotionally driven,captures the imagination with a playful spirit
Attention grabbing, this video connected with 1 million+ viewers
Large in scale, required the seamless coordination of both celebrities and snakes
The Production Process
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Pre-Production
Research, collaboration and ideation embodies this stage of the process. We’ll work alongside you to figure out how best to speak to your customers, what their challenges are and what makes their hearts sing! After we’ve got a full picture of who we’re speaking to you, we’ll start coming up with what to say to them. You’ll receive a full pitch with storyboards that we will hone down together until we’re both happy to move onto the next stage.
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Production
Utilising collective decades of experience we will source the best suited team of highly talented, highly creative professionals for your project. We know the value of good craftsmanship and we take pride in our fields which you’ll see in action on set. You’re in safe hands with the Step Two team.
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Post-Production
This is where we put all the pieces together to create something special. We’ll deliver, on time, the idea we came up with together. Collaborating with two free rounds of changes we’ll hone it to perfection until it’s ready for release.
Ready to take the next step?
Want to take your video content to the next level? Let’s get the ball rolling!
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